Our Mission

To provide solutions for club owners, service providers and manufacturers by using a combination of latest technology, data intelligence, best practices, and proven business processes.

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The success of any Software as a Service (SaaS) organization closely parallels its ability to meet the needs of the customer on a consistent and continuing basis. FitnessEMS is an outstanding example of this. Through our consistent efforts to develop an asset management system specifically for the health and fitness industry, the company today holds a position of leadership in the field.

The FitnessEMS System is recognized as the leader of asset management in the health and fitness industry due to its origination from over 23 years experience in fitness equipment repair and maintenance. Expansion into asset management was a result of a long range planning and development program. With a talented team with over 60 combined years of service experience, it is our intention to continually provide an innovative product using a combination of latest technology, data intelligence, best practices, and proven business processes.

Leadership Team

Tom Strickland | President & CEO

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Leading the team, Tom provides the strategic vision and direction for FitnessEMS. With 23 years experience on the maintenance repair side of the Fitness industry his relationships with manufactures, hundreds of club owners and technicians across the country, give him unique insight to the challenges health clubs face. He has earned a degree in Electronics from Chattahoochee Technical Institute and holds certifications with all commercial equipment manufactures.


Tony Pinkerton | COO – Technical Development

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Tony helped develop FitnessEMS using his Bachelor's Degree in Computer Engineering Technology from Southern Polytechnic State University. Tony oversees all operations as well as our technical development team. He’s driven to perfect a system that seamlessly integrates clubs, service providers, manufacturers and equipment. Tony is committed to excellence and the pursuant to standardize the fitness industry with FitnessEMS.


Russ Hosea | Chief Revenue Office

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Russ directs the sales and business development activities of the organization globally and is also responsible for the marketing efforts including media relations, sales enablement, research and demand generation. Prior to FitnessEMS, Russ worked in sales in the Fitness industry and project management consulting for multiple industries. Russ holds a BA in Project Management and an MBA from Georgia College and State University. He is also a certified Project Management Professional (PMP) from the Project Management Institute.


Whether you own/manage one club or 50+, you can manage all your equipment and other assets from one convenient dashboard. Works with all equipment type and manufacturers.


 Booth Number 3517 

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About our custom label kits

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